Metallica has launched its own brand of brew, and it’s not surprising that Enter Night Pilsner Beer will be packaged in Metal Cans!
Enter Night Pilsner Beer is a new collaboration between Metallica and Arrogant Consortia, a subsidiary of Stone Brewing Company in Escondido, California.
As the thirstiest of Metallica fans can tell you, It’s not the first time the band has ventured into the adult beverage market. In 2018 Metallica released their own whiskey appropriately titled Blackened.
Enter Night Pilsner has been available since September in concert venues during the Metallica’s recent tour dates, and also in a few tiny outlets.
The beer will be available internationally this spring.
“If you’ve been to one of our recent arena shows, you may have sipped from the black and red cans or even picked up a few in the surrounding neighborhoods. Now we’re expanding nationwide, and come spring, taking it international covering Europe, Australia, China and beyond!” – Metallica Press Release
“I’m always blown away about how similar our paths forward have been. Our view of the worlds that we each inhabit, of creativity and process and sense of place in relation to our peers and ‘The Man’ are almost identical. This collaboration is beyond effortless and pure, and we can’t wait to share this incredible beverage with everyone out there.” – Metallica Drummer Lars Ulrich
- Stats: 5.7 percent ABV, 45 IBUs
- Packaging: 16 oz six-pack cans and draft
- Beer finder: find.arrogantconsortia.com
- Metallica Concerts: Metallica.com/tour
Founded by Greg Koch and Steve Wagner in 1996, San Diego-based Stone Brewing Co. is the 9th largest craft brewer in the United States.
“I remember seeing Metallica on the cover of a magazine just after the Black Album was released,” recalls Greg Koch. “On the cover was a quote that resonated with me to this day: ‘Metallica didn’t go to number one, number one came to them.’ I loved what that meant.
Do it your way and never compromise your art. If you’re great at what you do, people will come. I view that simple quote as one of the founding philosophical elements of Stone Brewing.”
The Story of Enter Night Pilsner
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